Think back to the history books to the days when tea was not an everyday drink. In those days, an unknown tea company would employ several young men to pay house visits and to pour out from their cans fresh and hot tea, encouraging everyone to taste the drink. Not long after, it sent them to supply tea every afternoon. Free. Like many others, I remember all the members in our household used to look forward, very eagerly, to the afternoon supply. Later, of course the tea company would ask the people to pay a small price for a measure of tea. The next step was for the company to send its employees to teach people how to make tea by themselves. The added advantage here was the prospect of making tea at home any time they had an appetite for a cup of tea. Obviously, for this they had to buy the company-branded tea powder packed in small packets, readily available for sale. What started as something people got for free soon became a money maker for the company. By means of developing a taste for tea among the people, the company developed its business.
The principle behind freebies
The principle involved is quite simple actually. In order to attract more business,, a company must first attract the crowds to its doorsteps. And the best way to do so is to tempt them to take what you offer for free,. Most people have a little enough greed to grab something for nothing. Curiosity will make them, when they come to your doorsteps to collect the freebies, go beyond. Some of them may take a look around, a few of them may choose something and a very small number among them, finally, may make a purchase. The larger the crowds that get attracted to your giveaways, the taller the sales graph.
Attractive packaging and display of your products, in your shop window will draw your potential customers into your shop. The discounts, the rebates and the campaigns like ‘buy one, get one free’ turn visitors into potential customers, potential customers into customers and encourage existing customers to remain loyal.
Through promotional articles, you can advertise your business,. You can imprint on them your business, particulars: name, brand or logo, address etc. These free articles work as your ad ambassadors. They go places. And they take your business along for growth and expansion. A whole sponsorship industry has sprung up on this premise. Sponsors pay prominent sportspersons and movie or TV stars and other public figures to display their branded articles around with the sole aim of converting spectators into customers. If you know there are innumerable fans that rush to acquire whatever articles their heroes use or display, you will see the point in sponsorship promotion. Sponsors spend millions for free, only to get back billions.
Making articles work for you
The secret to making your free articles work for you is to submit them to as many free article directories as you can manage and to include a link back to your website. This allows the visitor to the article website become a potential customer when he or she clicks on the link you provide. They will be able to explore your business more in depth and know what your business specialized in. As an added benefit, once you add your free content to a few sites, it will gradually be picked up by other free directories, thus increasing your exposure as well as the number of links back to your site.
Whatever be your strategy, there is always a scope for bettering your business income by giving away informative articles on the house.
TJ Klock is an Internet Marketer in Internet Home Based Businesses As well As an Authority on Developing Home Based Internet Businesses Part Time. To find the best home based business tips, and work at home ideas and opportunities Visit: A-New-Start-Today.com
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