Wednesday, March 14, 2007

Learning How to Make Money Blogging

There are two major types of business models thatentrepreneurs use to make money blogging. The firstand most common way to turn a blog into a profitmaking machine is to sell advertising to differentcompanies and brands who want to reach that blog'sreaders. The second kind of money making blog is onethat helps a single brand improve its image by creatingpositive associations between the blog and the productin the mind of consumers. Both kinds of blogs canmake a lot of money, especially if the creator has a keenmind for marketing.
If you are blogging with the goal of selling advertising,there are two basic ways that you can go aboutrecruiting sponsors who want to put ads on your site;you can let someone else do all of the legwork, or youcan do the work yourself and keep all of the revenue.Within the first group, many people make moneyblogging by selling space through Google's AdSenseprogram. The advantages of this program are numerous,as it requires very little effort on the part of the bloggeror webmaster to begin raking in profits. However, mostpeople discover that they make less money through thismethod than they had hoped that their blog would earn.
Selling advertising directly to companies who want toput banner ads or sponsored links on your blog can takequite a bit of time, but it is often fairly lucrative. If youhave a lot of contacts in industries that are related to thetopic of your blog, you may want to try to go this route.People who have a strong background in sales and areexperienced at pitching proposals can make quite a bitof money by renting blog space to interested companies.The most serious problem with this model is that youoften have to build quite a sizable readership before youcan attract advertisers, which can mean that you have todo several months of work before you start to makemoney blogging.
As blogging becomes a more and more lucrativebusiness, a lot of established companies are consideringhow they can get into the action. One way thatcompanies are capitalizing on the blog movement is byhaving blogs that provide a kind of friendly face fortheir corporation. Often, a company will employ anestablished blogger to create a weblog designedspecifically to appeal to that company's customers andto create positive associations with the brand inconsumers' minds. More than one writer who nevereven dreamed that he or she could make moneyblogging has been approached by a company andoffered quite a pretty penny for this kind of gig.

TJ Klock is an Internet Marketer in Internet Home Based Businesses As well As an Authority on Developing Home Based Internet Businesses Part Time. To find the best Blogging Ideas, and work at home ideas and opportunities Visit: A-New-Start-Today.com

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